The Em-body-ment of Society
The discourse surrounding health and the body is not a new phenomenon, since the Medieval ages, vices such as “gluttony” and “sloth” have been associated with “the downfall of man”. To an extent, this can still be seen in the analysis of contemporary discourse and the mediation of health and the body. It can be considered that the health and body of an individual is no longer just a personal concern, instead, this has become a concept that is very much the property of society. The body is now judged based on its perceived usefulness to society in terms of physical contributions for society. Often, those who deviate from the societal ideal weight- either under or over- are dehumanised by media representations. Frequently, discussions about health and the body feature a significant focus on the statistical correlations between dietary issues and the risk of extreme and life-threatening illness, rather than any consideration of mental health or personal circumstances of the individual. Th...